This is a podcast for people interested in building or designing tech products. At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery. Come and listen to some great conversations and get inspired!
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Abby is Senior Product Marketing Manager at GetResponse, and featured speaker at Product-Led Growth Hub. Abby is passionate about Product Management and Product-Led Growth and shares some of her experience and advice for product marketers trying to make an impact on their pirate metrics (AARRR!)
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About the Episode
Abby is Senior Product Marketing Manager for GetResponse, a full stack marketing platform. She's passionate about Product Management and Product-Led Growth, and using data to monitor and inform Product Marketing decisions. Abby is also a features speaker with Product-Led Growth Hub.
The role of Product Marketing and importance of getting close to the Product team
Pirate metrics (AARRR!) and how you can use them to monitor the health of your funnel
The concept of Product-Led Growth and how companies can take their first steps to being Product-Led
The importance of communication and collaboration between functions
How she got involved with Product-Led Growth hub and their future collaboration plans
Whether Product Marketing should report to the VP of Marketing or the VP of Product
Most importantly, whether you can get get good nachos in Poland