This is a podcast for people interested in building or designing tech products. At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery. Come and listen to some great conversations and get inspired!
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An interview with Heather James, passionate advocate for Product-Led Growth and Founder of the Product-Led Alliance. We talk about Heather's background in both events and Product Management, and how she was inspired to combine the two and form the Product-Led Alliance. We talk about what being Product-Led means to Heather, why she's so passionate about it, how the PLA can help, and much more.
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About the Episode
Heather is the Founder of The Product-Led Alliance, providing a community, events and materials fora community of passionate product professionals, obsessed with Product-Led Growth. We talk about...
What the Product-Led Alliance is and what it offers
Why Heather is so passionate about Product-Led Growth and some of the challenges in getting there
How she defines Product-Led Growth and how it differs from the dictionary definition
What made her start the Product-Led Alliance when she did
How a community with so much free content pays the bills
How they had to pivot because of COVID-19
What makes her most proud of the Product-Led Alliance so far