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Episode 32 - How to Build an Effective Product Organisation (with Marty Cagan)

Authors
Digital Transformation
Diversity & Inclusion
Product Leadership
Product Principles
Top 6
Episode 32 - How to Build an Effective Product Organisation (with Marty Cagan)
5 Feb 2021
Marty is a Silicon Valley veteran of Netscape, eBay and has helped over 100 companies do Product right with Silicon Valley Product Group. He also laid the groundwork for modern Product Management with his classic book "Inspired", explaining how to build great products customers love. Now he's back as co-author with new book "Empowered", which takes aim at creating and maintaining effective Product-led organisations.
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About the Episode

Marty is a renowned Product Management thought leader. He has had an illustrious career at Netscape, eBay, his own original startup (acquired by IBM) and then founding the Silicon Valley Product Group consultancy. He has worked with hundreds of companies to help them build products right. He's also a widely read blogger, and author of a best-selling book on how to build products; "Inspired - How to Create Tech Products Customers Love". Now he's back with co-author and SVPG partner Chris Jones, with "Empowered - Oridinary People, Extraordinary Products" which aims to do for organisations what Inspired did for teams.

I could have spoken to Marty for hours, but here are the highlights:

  • How come Marty started SVPG after working for some of the best tech companies
  • How he got good at Product, and the role of luck in that journey
  • Why he started blogging and how that helped him get his thoughts in order for his books
  • How he's such a Product Guy that he evens writes his books iteratively
  • How come the 2nd edition of Inspired was basically a total rewrite, and whether the 1st edition has anything useful in it
  • Some of the challenges that companies face when trying to be truly Product-led
  • What to do when your company really doesn't get Product
  • How to persuade the leadership team that maybe this stuff actually does work
  • Why he is so passionate about inclusion & diversity in tech, and how he's trying to help

And much more!

Read Marty's work

You can read Marty's blog here or follow him on Twitter.

Get the books!

Inspired

Empowered

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