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Here's a list of old episodes in date order! There have been some great conversations so feel
free to binge them all!
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Episode 27 - Product Marketing & the Importance of Pirate Metrics (with Abby Hehemann, Senior Product Marketing Manager @ GetResponse)
Episode 27: Product Marketing & the Importance of Pirate Metrics
Abby Hehemann, Senior Product Marketing Manager @ GetResponse
About the Episode
Abby is Senior Product Marketing Manager for GetResponse, a full stack marketing platform. She's passionate about Product Management and Product-Led Growth, and using data to monitor and inform Product Marketing decisions. Abby is also a features speaker with Product-Led Growth Hub.
- The role of Product Marketing and importance of getting close to the Product team
- Pirate metrics (AARRR!) and how you can use them to monitor the health of your funnel
- The concept of Product-Led Growth and how companies can take their first steps to being Product-Led
- The importance of communication and collaboration between functions
- How she got involved with Product-Led Growth hub and their future collaboration plans
- Whether Product Marketing should report to the VP of Marketing or the VP of Product
- Most importantly, whether you can get get good nachos in Poland
And much more!
Contact Abby
You can reach out to Abby on LinkedIn.
The April Dunford Fan Club
Both Abby and I are massive fans of April Dunford's work- you can pick up her book, Obviously Awesome and learn about product positioning from the best.
Related episodes you should like:
- Nailing your Brand Marketing by Embracing your Zone of Genius (Orly Zeewy, Brand Strategy Consultant & Author "Ready, Launch, Brand")
- Aligning your Positioning & the Myth of Product Market Fit (April Dunford, Author "Obviously Awesome")
- All Aboard! Why You Need To Get Product Onboarding Right (Ramli John, Author "Product-Led Onboarding")
- How to Present Yourself (And Why You Should) (Danielle Barnes & Christina Wodtke, Authors of "Present Yourself")
- Product-Led Growth - Game Over for the Sales Team? (Wes Bush, Author "Product-Led Growth")
- Redefining Product-Led Growth (Heather James, Founder @ Product-Led Alliance)
- Commercialize! Get your Productized Services to Market (Eisha Armstrong, Author "Commercialize")
- Solving the Growth Equation to Derive Product/Market Fit (Andy Budd, Author "The Growth Equation")