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Here's a list of old episodes in date order! There have been some great conversations so feel
free to binge them all!
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Episode 36 - Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development")
Episode 36: Building a Culture of Continuous Discovery
Cindy Alvarez, Author "Lean Customer Development"
About the Episode
Cindy is Director of Customer Research at GitHub, the world's leading software development platform. Cindy has long experience in customer research with GitHub, Yammer, Microsoft and Kissmetrics. She also wrote the leading book on customer research, 2014's Lean Customer Development which aims to guide teams to build products their customers need.
We speak about a lot, including:
- What it's like doing customer research with the world's largest community of software engineers
- The importance of testing your customer interview questions and working out what does and doesn't work
- The importance of empathy, keeping down-to-earth and being someone customers feel comfortable talking to
- Whether a Bachelor's in Psychology helps her to play mind games with her subjects (mwahahaha)
- Why she wrote the book, how she did it, and whether she's going to write another one
- How to answer some of the common objections to customer interviews, and how ensure you can build a culture of speaking with customers directly
- How to optimise for Continuous Discovery and ensure you get a flow of customer feedback and learning
And much more!
Buy Lean Customer Development
Lean Customer Development is a great book and you should pick it up wherever you get your books.
Contact Cindy
You can reach out to Cindy on LinkedIn or Twitter. You can also find her on www.cindyalvarez.com
Related episodes you should like:
- Standing up for User Research... and User Researchers (Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")
- Getting into the Habit of Continuous Discovery (Teresa Torres, Author "Continuous Discovery Habits")
- We're All Responsible For Accessible Product Design (Holly Schroeder, Senior UX Researcher & Accessibility Advocate)
- Chinese Startup Culture & Putting the Minimum into MVP (Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical)
- Defeating Bias, Prejudice and Bullying in the Workplace (Kim Scott, Author "Radical Candor" & "Just Work")
- Reducing Waste by Only Spending Time on Really Good Ideas (Julia Shalet, Author "The Really Good Idea Test")
- Retail Product Management in a Global Pandemic (Rhiana Matthew, Senior Product Manager @ Publicis Sapient)
- Effective Hiring for Product Managers & Building Diverse Teams (Kate Leto, Author "Hiring Product Managers")