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Episode 125 - Inside the Mind the Product Acquisition - Why Now & What's Next? (with James Mayes, Evangelist @ Pendo & Co-Founder @ Mind the Product)
Digital Transformation
Mind the Product
Product Evangelism
Scaling up
Episode 125: Inside the Mind the Product Acquisition - Why Now & What's Next?
James Mayes, Evangelist @ Pendo & Co-Founder @ Mind the Product
22 May 2022
Proudly sponsored by
22 May 2022
Proudly sponsored by
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About this Episode
An interview with James Mayes. James is the co-founder and former CEO of Mind the Product, one of the world's leading product communities. James came on to talk about the recent acquisition of Mind the Product by Pendo, his new role as Product Evangelist for Pendo, and some of the themes he's talking about on his travels.
We talk about a lot, including:
- Why the Mind the Product team decided to sell themselves to Pendo in the first place, why they did it now and whether they've maintained editorial independence post-acquisition
- Whether there was any concern that they might be doubling up or treading on each others' toes with the two sets of product conferences, podcasts and online communities
- His new role as a Product Evangelist, what that means for Mind the Product and for Pendo, and whether he's an evangelist for product management as a whole or for Pendo's solutions
- Whether he's the Pendo answer to John Cutler, the prospect of an arms race of content creation and whether James could beat John in an arm wrestle
- Whether there's a growing need for product advocacy to help product people be successful & some of the similarities with developer relations teams
- His continuing desire to support the growth of product teams and product processes but also the fundamental craft of product management
- Some of the thoughts on his mind right now about scaling product teams through technology & the missed opportunities of many attempted digital transformations
And much more!
Contact James
You can email James at [email protected] or connect with him on Twitter or LinkedIn.
Related episodes you should like:
- The Role of Product Management on Truly Agile Development Teams (Allen Holub, Software Architect, Consultant & Outspoken Twitter Agilist)
- Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude)
- The Seven Deadly Mistakes of Productization (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize")
- Achieving Product Excellence with the Product Operations Manifesto (Antonia Landi, Product Ops Consultant & Co-Author "Product Operations Manifesto")
- Going Global! When and How to Take your Product International (Chui Chui Tan, International Growth Adviser & Director @ Beyō Global)
- Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize" & "Fearless")
- Pragmatic Digital Transformation in Traditional Industries (Dan Chapman, Director, Product Line Leader @ Merck)
- Transforming your Organisation to the Product Operating Model (Marty Cagan, Author "Inspired", "Empowered" and "Transformed")
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