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Here's a list of old episodes in date order! There have been some great conversations so feel free to binge them all!
Jeff Gothelf is a product coach, author, speaker and trainer who is currently trying to get companies to work with outcomes, not outputs. He's written two classic books: Sense & Respond, and Lean UX, as well as a variety of other books covering various aspects of product management and design thinking.
This episode is sponsored by My Mentor Path. I'm a passionate advocate for mentoring, and believe it to be one of the highest-leverage activities you can undertake to get ahead in your career. I try to do my part, but am but one man, so I helped set up this FREE mentoring community to try to help out at scale. Sign up now as a mentor, a mentee, or both!
These came from different places, but the philosophies that underlie all of these ideas are the same: understanding our customers, working in shorter cycles, making decisions based on evidence, and continuously improving.
There are many principles of good product management, but moving away from output enables focus on the change in behaviour you want to see & have the humility to accept you don't have all the answers upfront
OKRs are easy to explain, but difficult to implement. Used right, they can empower teams to make measurable impact towards an aspirational goal, without micromanagement or deciding on a fixed plan upfront.
OKRs enable teams to focus on impact, changing customer behaviour in a way that matters to their business & knowing whether they've succeeded. Cramming individual task lists into the OKR format doesn't achieve anything.
Some people start with OKRs by mistake or give it a quarter & then give up. Using OKRs well takes work. If it's not working, make sure you have open & honest retros to understand whether it's fixable & whether you can try again.
"Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables."
Check it out on Amazon.
"As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams -- product management, design, and software engineering -- learns a different model. This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development by focusing not on rituals and practices but on the values that underpin all three methods."
Check it out on Amazon.
Jeff is running some self-paced courses on OKRs, including in Spanish! Check them out here.
|John Cutler||Survive the Feature Factory by Applying Product Thinking to Product Thinking|
|Allen Holub||The Role of Product Management on Truly Agile Development Teams|
|Dan Olsen||Adventures in Product Management|
|Melissa Perri||Escaping the Build Trap with Product Operations and Strong CPOs|
|Teresa Torres||Getting into the Habit of Continuous Discovery|
|Kim Scott||Defeating Bias, Prejudice and Bullying in the Workplace|
|April Dunford||Aligning your Positioning & the Myth of Product Market Fit|
|Marty Cagan||How to Build an Effective Product Organisation|
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