About the Episode

An interview with Jonathon Hensley. Jonathon is a digital transformation consultant who has seen the problems of misalignment up close and wanted to help companies avoid it. He's the recent author of "Alignment", a book that aims to show how companies need to drive for alignment through the business to avoid internal sabotage costly product failure.

We speak about a lot, including:

• How misalignment within companies represents a billion dollar problem and how this spurred him to write the book to help avoid that
• His definition of alignment, why it's not as simple as people think it is, and how he structures it into four pillars
• Some of the early warning signs of misalignment in a company, and why it all starts from having a measurable product strategy
• What happens when companies are misaligned, how toxic it can be to innovation, and how it can impact team morale
• How some companies seem permanently misaligned and whether it's even possible for misaligned companies to succeed
• The importance of aligning incentives & breaking out of solos, avoiding cognitive dissonance & aligning on a common language
• Why leaders need to be honest, open to new input, self-reflective and humble and why the HIPPO can't be the loudest voice driving a decision

And much more!

Buy "Alignment"

Visit Amazon for more info.

Contact Jonathon

You can find Jonathon at Emerge or LinkedIn.

Related episodes you should like: