About the Episode

An interview with Julia Shalet. Julia is a product consultant who hates the idea of wasted effort and wants to make sure that we all spend our time building things that matter. To support this goal, she wrote "The Really Good Idea Test", an already award-winning practical playbook to help put your ideas to the test.

We talk about a lot, including:

• Why she decided to write the Really Good Idea Test and some surprising early feedback from a young reviewer
• How the book came together from her years of teaching and refining her message and approach
• The importance of practical learning, and not just reading stuff out of a book
• How the book's 7 steps help you validate your hypothesis and whether these steps are linear
• How to sell the concept of product discovery and evidence-based decision making to possibly sceptical leadership
• The importance of assessing your company's risk appetite, and how much evidence you need to proceed with confidence
• How to avoid survivorship bias and step away from the cliche of the inspired founder who does it all from their gut
• How to remove bias in hypothesis creation and to avoid reinforcing those biases with leading questions
• The importance of getting buy in up front to ensure that your Really Good Idea is in line with strategy
• How to handle side quests and rabbit holes when you find something unexpected that might be a better idea than your original idea

And much more!

Buy The Really Good Idea Test

Visit the book website or check it out on Amazon or Goodreads.

Contact Julia

If you want to catch up with Julia, you can reach her on LinkedIn or her website productdoctor.co.uk

Related episodes you should like: