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Episode 221 - Mark Gray's Hot Take - We Shouldn't Be Prioritising By Effort (with Mark Gray, Senior Product Manager @ Nexford University)

Hot Take
Product Principles
Product Roadmaps
Product Strategy
 

Episode 221: Mark Gray's Hot Take - We Shouldn't Be Prioritising By Effort

Mark Gray, Senior Product Manager @ Nexford University

9 October 2024

9 October 2024 Mark Gray head shot

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Content Warning - May Contain Adult Language or Themes
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Mark Gray is a product manager with nearly 12 years of experience across various roles in the UK and Europe. He has worked in both B2B and B2C sectors, progressing from delivery-focused product owner roles to more strategic product management and leadership positions.

His hot take? Product managers should stop defaulting to prioritisation through value divided by effort, which he argues can stifle innovation. Value and effort aren't unimportant, but they're just part of the puzzle. He believes the path to deciding what to build next should emerge from discussions with smart, diverse teams, focusing on the desired outcomes and business goals.

Find Mark on LinkedIn.

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