About the Episode

An interview with Wes Bush. Wes is the founder of ProductLed, a company aiming to teach the world how to build products that sell themselves. He's also the author of the book "Product-Led Growth".

We speak about a lot, including:

• How a career in B2B SaaS working in demand generation started to make him suspect that there was another way to generate demand
• How his passion for simplifying led him to start simplifying product onboarding to allows users to get to value sooner
• The problems of moving from sales-led to product-led when you haven't spent any time on your product's UX
• The problems of enterprise "whale hunting" leading to products that are overcomplicated and difficult to use
• How a desire to get to the heart of the problem, and teach his clients, led to writing a leading book on product-led growth
• Whether salespeople should feel threatened by product-led growth, or whether it's an opportunity for them
• How product-led growth affects the marketing team and whether it's the end of traditional marketing
• Whether some companies are just not ready to become product-led, and some of the reasons it doesn't make sense to be so
• How companies know when it's time to transition from sales-led to product-led, and the first steps to take
• Whether there are some types of companies that actually want to be sold to and would resist product-led approaches

And much more!

Buy Product-Led Growth

Visit the book website or check it out on Amazon or Goodreads.

Contact Wes

You can contact Wes on Twitter, LinkedIn or productled.com.

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